Outreach with Durham PreK

 

Thank you for supporting Durham PreK! We appreciate your collaboration. Read below to see how Durham PreK can support you in return.

 

Social Media

In FY 22, Durham PreK grew by 43.4% in overall following and finished the  fiscal year with 1516 followers across all platforms.

  • Instagram: 641 (+25.7%)
  • Facebook: 625 (+83.3%)
  • Twitter: 229 (+12.3%)
  • YouTube: 21 (+950%)

Our most recent social media campaign, Meet the Team, reached over 2,500 people and had over 400 engagements.

All supporters will be featured in at least one of our bi-weekly ?Supporter Shoutout?. This includes a picture representing your business or organization, a brief bio, and any specials or upcoming events you submit for us to highlight.* These will be posted on Instagram, Facebook, and Twitter.

Be sure to follow us to see our posts!

Facebook
Instagram
YouTube
Twitter

* All submissions will be reviewed by our communications team before posting.

Website

In FY 22, www.durhamprek.org had 85,895 pageviews from 30,120 viewers. This represents a 52.4% increase in views since the end of FY 21 and a 164% increase from the end of FY 20.

Supporters of Durham PreK will be featured in a bi-weekly "annoucement" on the home page and in a monthly blog post.

Announcement

Brief shout out with other supporters at the time on the home page (see below for an example).

Blog Post

We will write a monthly blog post highlighting supporters of Durham PreK. This will include a photo, brief bio, and any specials or events about your business or organization shared with us. These will also be featured in our bi-monthly newsletters, Community Connections and Teacher Talk.

Newsletters

Durham PreK has two bi-monthly newsletters, Teacher Talk and Community Connections.

Teacher Talk

The Teacher Talk Newsletter is catered for teachers and early education staff to receive articles and resources on early childhood classroom topics. Almost all of our subcribers are Durham PreK staff, and most live in Durham! We will include the blog post in these newsletters because we know they will be excited to see their program supported around the county.

Teacher Talk has 168 subscribers, an overall open rate of 46.5%, and an overall click rate of 10.38%.

Community Connections

The Community Connections Newsletter is catered for families and community supporters to receive articles and resources on early childhood topics and local resources. Almost all of our subcribers are Durham residents! We will include the blog post in this newsletters because we know they will be excited to see a local program supported by their favorite local organizations.

Teacher Talk has 1438 subscribers, an overall open rate of 39.54%, and an overall click rate of 3.84%.